Marketing Automation Specialist

Job description

LOAVIES is one of the fastest growing Dutch fashion brands and we have ambitious plans for the future. Over the past 10 years, LOAVIES has grown to be a strong brand within the Dutch market. We’re driven to expand cross-borders and invest in our digital transformation 🚀. In this role you will be part of the CRM team and bring our digital transformation to the next level. You will build highly personalized journeys and work on the next best action machine to increase our customer experience. Personalization is high on our agenda as we want to inspire the young fashion minded to feel awesome, proud and confident.

What’s the deal?
For our CRM team we’re looking for a data-driven and ambitious Marketing Automation specialist who creates inspiring campaigns and outstanding loyalty programs. Together with our marketing & in-house IT departments you will be responsible for the implementation of our loyalty program. Do you know all the ins- and outs of email marketing & personalization ánd have experience with loyalty programs? Then this job is for you! 💯

What are you going to do?

  • You will be responsible for developing & implementing our loyalty program;

  • Creating and building new journeys for our new markets;

  • Monitor, test and build data driven email campaigns & journeys;

  • Build dynamic email templates;

  • Integrate A/B testing in running campaigns - optimize & improve;

  • Build customer profiles & implement segmentation.


Who are we looking for?

  • 2-3 years of experience in campaign management and working with marketing automation tools like, ActiveCampaign, Salesforce, CanopyDeploy;

  • Knowledge of HTML, CSS, GA and GTM is preferred;

  • Understanding of loyalty program(s);

  • Both creative and analytical, and eager to identify new opportunities and test them;

  • Have a good understanding of Big Data systems, and experience in using a CDP? That’s a win for you!

What do we offer you?

  • We have a hybrid approach which means you will be working two days at the office and the other days from home;

  • A good salary, depending on your experience and educational background;

  • An awesome HQ in Zwolle surrounded by cool and talented colleagues;

  • Healthy lunch at the office, every day 🥑 ;

  • 25 vacation days plus an extra day off on your birthday;

  • Daily cuddling with our office dogs Guusje & Billie 🐶 ;

  • The possibility to participate in our bootcamp three times a week for free 🏋️‍♀️ ;

  • Discount on all of our items;

  • A great variety in tasks and the opportunity to grow personally and professionally.

Ready to fire up your career @LOAVIES and be part of our adventure? Get creative and inspire us :-) It’s up to you how to make an impression. Resume, letter, video…what works best for you!