CRM LEAD

Job description

Do you know all the ins- and outs of email marketing & personalization? Do you have experience with loyalty programs? Are you excited to bring LOAVIES' digital transformation to the next level? Then this job is for you! 💯


About us 

LOAVIES is one of the fastest-growing Dutch fashion brands and we have ambitious plans for the future. Over the past 10 years, LOAVIES has become a strong brand in the Dutch market. We’re driven to expand cross-borders and invest in our digital transformation 🚀. In this role, you will be part of the CRM team and bring our digital transformation to the next level. You will build highly personalized journeys and work on the next best action machine to increase our customer experience. Personalization is high on our agenda as we inspire young fashion-minded to feel awesome, proud, and confident.

About the role
For our CRM team we’re looking for a data-driven and ambitious Team Lead CRM who will lead our CRM team to the next level. As a Team Lead CRM you are responsible for developing and executing the CRM strategy. Together with our marketing & IT departments, you will be responsible for implementing our loyalty program. 

What are you going to do?

  • Develop and execute the CRM strategy to align with business objectives and key results;

  • Responsible for email marketing driving traffic and revenue;

  • Provide strategic advice to all stakeholders on CRM;

  • Build a future-proof CRM team;

  • Implement CDXP tool and build 360 customer profiles to optimize personalization in all touch points of the customer journey;

  • Weekly CRM reporting and tracking.

Requirements

About you 

  • You have a minimum of 5 years of experience in CRM;
  • You have a strategic view with a hands-on mentality with marketing automation and CDP’s;

  • You have a proven track record in translating customer data into effective CRM programs;

  • You continuously track new CRM initiatives or technologies in the market and adapt where relevant;

  • Do you have a good understanding of Big Data systems, and experience in using a CDP? That’s a win for you!


What do we offer you?

🤝 An awesome HQ surrounded by cool and talented colleagues;

🛍 Discount on all of our styles, oh yes;

🚗 A nice travel allowance policy or the possibility to get an NS Business Card;

🏋️‍♀️ The possibility to participate in our bootcamp three times a week for free;

🥂 Awesome office parties and Friday afternoon drinks;

🥑 A fully catered healthy lunch every day, but Friday is snack day;

🥳 25 vacation days plus an extra day off on your birthday;

🐶 Daily cuddling with Billie and Guusje, our office dogs.

Interested?

Ready to fire up your creative career @ LOAVIES and be part of our adventure? Apply for this job ASAP! We look forward to hearing from you! 🙌